01 / Strategy & structure
Clarify the offer, audience and user journey before investing in production.
Deliverables: discovery brief, content priorities, information architecture and prototypes.
A coherent path from a clear brief to a working digital experience. Scope and deliverables are shaped around the project.
Clarify the offer, audience and user journey before investing in production.
Deliverables: discovery brief, content priorities, information architecture and prototypes.
Translate the brand into a visual system and interfaces people can understand.
Deliverables: art direction, responsive layouts, interaction designs and reusable components.
Connect the interface, business logic and data into a maintainable application.
Deliverables: application implementation, integrations, verification and handover documentation.
Explore well-defined opportunities to reduce repetitive work and improve access to information.
Deliverables: workflow mapping, feasibility evaluation, a scoped prototype and a quality evaluation plan.