A clear process.
Room for good ideas.

Understand the business, audience and objective.

Inputs: goals, audience context, existing content and constraints. Deliverables: a shared brief, priorities, site structure and a clear definition of success.

Build the visual system and product experience.

Inputs: agreed priorities, brand materials and content. Deliverables: user flows, prototypes, responsive layouts and a reusable visual system.

Turn the design into a fast, reliable application.

Inputs: reviewed designs, content and integration requirements. Deliverables: an implemented application, reusable components and checks for accessibility, performance and key journeys.

Deploy, measure, improve and extend.

Inputs: approved content, deployment access and acceptance checks. Deliverables: a launch checklist, handover documentation and a prioritised improvement plan.